Pairing data science with local knowledge

With laser-focus and expertise in the CPG industry, and decades of Salesforce development expertise, OptimizerCG brings one source of truth to your organization to increase trade spend efficiency and boost your ROI.

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Real-time visibility into your performance. All in one place.

For PSignite, customer success is always our top priority. And we make sure our team aligns with our core set of values. Our goal is to help you grow your revenue profitably.

When our clients succeed, we succeed. We’re here to support you, from implementation and beyond. We don’t only empathize with your problems, our CPG experts know how to help you solve them.

We put the data science where it belongs-in your user’s hands, where they can apply local knowledge. We’re de-mystifying the black box of data models and bringing you the most advanced functionality in the CPG industry.


At PSignite, we’re aligned around a common core of values. The most important being to deliver the most value we can to each customer.”

Mike Mellin, CEO, PSignite

Our Values

Through innovation and trust, we guide our prospects to make timely and impactful decisions to create a process that works for them. Instead of being rigid in how we approach your needs, we think outside of the box.

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Delivering Client Success

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Working with integrity, honesty, and transparency

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Continually improving our products and services on behalf of our clients

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Ready-to-use trade promotion optimization at your fingertips, paired with Salesforce Customer 360 for Consumer Goods.

Why it Matters:

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Transparency shouldn’t be one-sided, especially when it comes to trade promotion optimization. Each client we work with has unique requirements and has different metrics when measuring success. That’s why we seamlessly integrate with Salesforce, which means our solutions are highly configurable without any complicated coding required. And as your trade promotion processes evolve, we’ll work with you day in and day out to continuously improve.

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Salesforce has an extensive partner ecosystem that provides unique expertise and solutions for the consumer goods industry globally. ISV partners such as PSignite extend and complement Salesforce for Consumer Goods.

Additionally, consulting partners Accenture, PwC, Corrao Group, SBX Technologies, Peak & Peak, Everymind and PSignite are experts in Salesforce for Consumer Goods and are equipped to implement tailored solutions for individual customers.”

Mike Mellin, CEO, OptimizerCG.

Meet the Team


Adam Bartkowski

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Adam is the Founder and Chairman of PSignite Group. He is a Global Advisor to EPAM, a Board Member of LCT Inc., and Cluster SA. Prior he was the founder of PolSource, the CEO of Apriso Corporation, and the Senior Vice President of New Markets and Strategic Planning at ADP Dealer Services. He holds an MBA from the Kellogg School of Management at Northwestern University and a BA from Amherst College. He resides in Las Vegas, Nevada.


Art Roldan

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Art is a seasoned technology entrepreneur with over 30 years of experience in the software industry. His career included being the CEO at companies in the payments, managed network security services, mobility, and sales engineering automation technology sectors. Those companies were acquired by public companies: ACI Worldwide, Singtel, Nokia and JD Edwards (ORACLE), respectively. Art was recognized in Crain’s Internet 100 Executives and has been an active investor and Board Director of Venture Capital and Private Equity backed software companies and currently is a board advisor to RPM Ventures. Art began his career at IBM and holds a BS in business administration from DePaul University.


Mike Mellin

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As the Chief Executive Officer of PSignite, Mike Mellin’s #1 priority is to deliver customer success and consistent value to each client. With 16 years working at Salesforce under his belt, Mike’s leadership style reflects trust and confidence in his team to make their own decisions and drive strategy that reflects PSignite’s common core of values. Today, Mike lives in Western Chicago and is a proud father of four sons.


Don Lynch

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Don Lynch is a 35+ year veteran in the tech industry with expertise in channel strategies, executive relationship management, and building global partner ecosystems. He previously served as Senior Vice President of Global Cloud Solutions Alliances at Salesforce, where he oversaw the launch of new curricula. Prior to this role, he spent five years leading the buildout of Salesforce’s Global Partner Management teams.

Don was Group VP of CRM Alliances at Oracle for 8 years, managing SI partners in HCM, CRM, ERP, Supply Chain, and BI/EPM. He also helped create BEA Systems’ NA Consulting org and co-founded their Global Alliances program.

Prior to BEA, Don led IT teams at Holiday Inn Hotels where he drove the Client/Server transformation and served as CIO of Medaphis, the largest medical claims processing company in the US.
Don served 5 years as a Board Advisor for the Atlanta American Cancer Society and was a Salesforce Ventures Board Observer for PolSource, Virsys 12, and Coastal Cloud. He’s also a trusted advisor to many Salesforce CEO’s and Executive Leaders.

Chuck Medhurst

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Chuck has held roles in Executive Management, Operations and Finance with over 20 years’ experience in Team Leadership, Strategic Planning and Value Proposition Creation. His experience includes the funding and successful exit of a VC-backed Digital Services and Cloud Computing startup. Chuck most recently led BMW Technology Corp. as President & General Manager. Throughout his time there, he founded and directed the operations for the BMW Global Digital Services Team developing mobile applications and Cloud platforms. This role included managing Planning, Strategy, Operations, Administration and Finance. Prior to BMW, Chuck led the operations for Microsoft Corporation as General Manager, Xpress Internet Services. In this role, Chuck directed the operations and finance for a global mobile internet service offering with 116M monthly active users and 220 employees across 6 countries.


Bartosz Dudziak

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With well over a decade of experience developing enterprise and cloud applications, Bartosz takes pride in ensuring that our solutions solve our clients’ business needs in the most user-friendly fashion. He has led technical services, professional support and development efforts at Motorola, PolSource and PSignite. Bartosz leads the PSignite development, data science and quality assurance teams to deliver our robust product roadmap and ensure ongoing product enhancement and support. Bartosz is based in Krakow, Poland where he enjoys spending time with his wife and two sons.


Connie Whitehouse

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Connie is a 30-year veteran in the CPG industry, focusing on trade and business analytics. She has cross-functional expertise managing and working with sales, sales finance, trade marketing, category management, and market research, with deep knowledge of data sources relevant to grocery, drug, mass, club, natural, and specialty channels. Connie brings her broad category experience to PSignite’s customer success efforts to ensure that clients maximize the benefits of our solution suite and client feedback is incorporated into PSignite’s strategy and roadmap. Connie holds an MBA in Strategic Management from Pace University in New York.


Pat Zalewski

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Pat has 30+ years of client-focused global enterprise software experience and a deep knowledge of implementation, delivery, and support strategies surrounding TPx solutions. He’s an expert at merging technology solutions with business operations to drive meaningful results for consumer goods firms. Prior to joining PSignite, Pat has held serval senior professional service roles in the TPM/TPO space, including CAS, Promax, and Wipro.


Alan Lindsay

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Alan has 20 years of experience developing and implementing software solutions for Consumer Goods Industry including Supply Chain Planning and Optimization, and Trade Promotion Management and Optimization. Prior to joining PSignite, he held several senior product management roles in the TPO space, including Mercia Software, Infor Global Solutions, and Promax/Wipro.


Andrzej Goryca

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Andrzej comes to PSignite with over twenty years experience leading IT and Enterprise Systems team. He specializes in large-scale projects and had led ERP implementations across a variety of industries including New Space startups SpaceX and Virgin Orbit. He brings his extensive experience to lead our TPM/TPx implementations, data science, solution engineering and platform operations. Andrzej’s achievements are many but he considers his wife and three boys his finest.


Heather Hein

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Heather joins PSignite with a 25+ year career in Sales and Sales leadership across the SaaS, AdTech, and Media Industries.
Her previous roles include leading sales teams in YOY revenue growth both through new business wins as well as growing existing partnerships with a focus on CPG and Retail.
Heather focuses on collaborative partnerships and dedicates herself to understanding the goals and needs of her clients to provide the right mix of solutions to grow their businesses.
Heather holds a B.A. in Journalism & Mass Communication from Iowa State University as well as Executive Leadership Certifications from the Co-Active Institute and the Leadership Circle. She is an avid traveler and on weekends can be found hiking, biking, and involved in her local community.


Jon Parker

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Jon has 20 years of experience in the Consumer Goods, Retail, and Manufacturing industries. Jon is a strategic thinker with a willingness to challenge clients to be disruptive and not always default toward a more comfortable path. His hands-on leadership style and ability to conceptualize at a strategic level give him the ability to consistently provide high-value engagements with his clients. With over 15 years of experience in the ecosystem, he has the ability to understand client needs to help them build roadmaps to provide continual value across their business by leveraging process improvement with the use of technology.