The official Consumer Goods TPO partner for Salesforce Customer 360

Meet OptimizerCG: The official TPO partner solution for Salesforce Customer 360 for Consumer Goods. With the most advanced functionality in the industry, discover a solution that puts machine learning in the hands of users to optimize pricing, promotions, scenario plans, and trade spend across your organization.

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What You Can Expect

All of our values align to create one source of truth across your organization.

Backed by data science expertise


  • Our staff of data scientists work diligently to ensure the integrity of data and models that drive OptimizerCG. They understand the importance of incorporating all available data sources, as well as pairing data science with local knowledge. They’ve de-mystified the “black box” for users, providing a UI that allows them to interact with the models in real time.

Fueled by the Salesforce platform capabilities


  • A seamless user interface between Salesforce for Consumer Goods and OptimizerCG’s TPO
  • Built on one tech stack
  • 99.9% uptime
  • International: multi-language and multi-currency
  • Security and compliance
    • Open API’s for easier integrations
    • In-App collaboration

A true partner, from onboarding to implementation


  • With laser focus on the CPG industry and decades of Salesforce development expertise, OptimizerCG brings one source of truth to your organization to increase trade spend efficiency and boost your ROI.

The solution, the platform, and the people to help you grow your revenue profitably

OptimizerCG puts machine learning in the hands of users for effective scenario planning and comparison. This makes it easy for users to manage and optimize their trade promotions, on one seamless and intuitive interface.

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What you can expect:

OptimizerCG is the official TPO partner solution and an SI partner for Salesforce Customer 360 for Consumer Goods. With the most advanced functionality in the industry, discover a solution that puts machine learning in the hands of users to optimize pricing, promotions, trade spend, and forecast accuracy across your organization.

OptimizerCG empowers you to boost your ROI by giving you the predictive analytics you need to make data-backed decisions in real-time.

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Promotion Optimization

Tap into the latest Salesforce technology that seamlessly integrates with your Salesforce TPM to deliver the predictive analytics you need to optimize trade speed and build plans that meet your sales, revenue and profit goals. Run multiple scenarios and wargame potential plans. You can even generate starting plans that are ready when your TPM hits go-live!

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Forecast Accuracy

Generate base and uplift models that feed TPM, provide higher forecast accuracy, and drive the TPO and RGM functionality of OptimizerCG.

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Price Elasticity Management

Price elasticity models are packaged into a powerful UI that allows you to maximize margin while balancing consumer value.
Identify which product lines are more vulnerable to price increases and run pricing scenarios in real-time to understand the full implications of proposed pricing actions.

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AOP Planning

When you’re not fully aligned on AOP planning, your team is likely chained to your desks, constantly trying to make sense of data to fully align with other departments.

OptimizerCG allows you to define and analyze your current state through gap analysis and closure to create a meaningful action plan.

Engage all stakeholders within your organization through a top-down and bottom-up planning process to effectively negotiate plans and close gaps.